The sole proprietor of Sam's Swings is interested in gaining a better understanding of his current customers in terms of certain demographic and lifestyle characteristics so he may better serve their needs. For this purpose, he should most appropriately conduct ________ research.

Question

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Descriptive research aims to describe the characteristics and behaviors of a particular group or population. In this case, the sole proprietor of Sam's Swings wants to gain a better understanding of his current customers in terms of certain demographic and lifestyle characteristics, which makes descriptive research the most appropriate method for achieving his objective. Causal research aims to determine cause-and-effect relationships between variables, random research involves selecting a sample randomly to represent a larger population, academic research aims to contribute to existing knowledge on a particular topic, and exploratory research is used when the researcher wants to gain a preliminary understanding of a topic or issue.

The Sole Proprietor of Sam's Swings Is Interested in Gaining