The marketing manager of a firm has hired a market research team. Together, the manager and the researchers decide that they need data from current customers and noncustomers who fit a specific demographic and lifestyle profile. In the context of research design activities, the selection of these individuals as targets for data collection represents the ________.

Question

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The selection of specific individuals who fit a certain demographic and lifestyle profile represents the sampling plan, which is a crucial aspect of research design. A sampling plan involves selecting the appropriate sample size, type of sampling technique, and target population for data collection. The other options (A, B, C, D) do not accurately describe the selection of specific individuals for data collection.

The Marketing Manager of a Firm Has Hired a Market