Customer loyalty is defined as ________.
A) retention of satisfied and loyal profitable customers and channels
B) the degree to which an individual will resist switching from one offering to another
C) the total number of customers who purchase a product
D) increased individual customer margins, while offering the right products at the right time
E) the likelihood that a customer becomes a buzz marketer

Question

Quizplus · Accepted Answer

Customer loyalty is the degree to which an individual will resist switching from one offering to another. It is not about the number of customers, individual margins, or buzz marketing, although those factors can contribute to customer loyalty. Customer loyalty is about retaining satisfied and loyal profitable customers and channels.

Customer Loyalty Is Defined as ________