The primary difference between selling to the profit-oriented market and the nonprofit market is that nonprofits ________.
A) generally opt for a new purchase rather than a straight or modified rebuy
B) have a more rational decision process
C) place more emphasis on their business goals than performance specifications
D) have a limited number of resources compared to their for-profit counterparts
E) entail purchase decisions that often include an emotional component to them

Question

Quizplus · Accepted Answer

Nonprofits have a limited number of resources compared to their for-profit counterparts, which can significantly impact their purchasing decisions. Nonprofits often have to prioritize spending and consider the long-term impact of their purchases. Therefore, sales strategies targeted towards nonprofits should take into consideration their limited resources and aim to provide cost-effective solutions.

The Primary Difference Between Selling to the Profit-Oriented Market and the Nonprofit