The nature of B2B markets requires ________.
A) impersonal communication at regular intervals through mediums such as direct mail
B) investment of more resources primarily on service sectors
C) organizations to invest more on consumers than suppliers to maintain their business
D) a more personal relationship between the buyer and seller than in B2C markets
E) companies to focus primarily on selling products that end up as components for finished goods

Question

Quizplus · Accepted Answer

B2B markets involve higher value transactions and more complex purchasing decisions than B2C markets, requiring a more personal relationship between the buyer and seller. Building trust, providing technical support, and customizing solutions to fit the buyer's needs are important in B2B marketing.

The Nature of B2B Markets Requires ________