The relationship between consumer demand for products and demand for B2B products is known as ________ demand.
A) psychographic
B) fluctuating
C) derived
D) latent
E) inelastic

Question

Quizplus · Accepted Answer

Derived demand refers to the demand for products that are necessary to produce or provide goods and services that consumers demand. This means that the demand for B2B products is derived from the consumer demand for the final product or service. Psychographic, fluctuating, and latent demand do not capture this relationship, and inelastic demand refers to a situation where changes in price have little effect on demand.

The Relationship Between Consumer Demand for Products and Demand for B2B