Deciders are an important group for the salesperson to identify because ________.
A) they make the ultimate purchase decision
B) they decide what characteristics the product should possess
C) they decide what price the company should pay
D) they have control over who is allowed to be a vendor
E) they decide who are the most significant influencers in the buying center

Question

Quizplus · Accepted Answer

Deciders are the individuals within a buying center who ultimately make the decision to purchase a product or service. Identifying them is important for the salesperson to focus on in order to close a sale.

Deciders Are an Important Group for the Salesperson to Identify