Mark is trying to sell a metal-bending machine to a manufacturing firm. He decides to talk to people inside the firm who have expertise in metal bending-who can then provide this information to the buying center. The people he is targeting are known as ________.
A) influencers
B) users
C) gatekeepers
D) initiators
E) aggregators

Question

Quizplus · Accepted Answer

Mark is targeting people within the firm who have expertise in metal bending, which means they have the ability to influence the buying decision. Therefore, the people he is targeting are known as influencers.

Mark Is Trying to Sell a Metal-Bending Machine to a Manufacturing