When Ford Motor Company is familiar with a product and supplier, but decides to seek additional information on new products in the marketplace, it is in the process of a(n) ________.
A) straight rebuy
B) modified rebuy
C) new purchase
D) adapted rebuy
E) aspirational purchase

Question

Quizplus · Accepted Answer

A modified rebuy occurs when a company is familiar with a product and supplier, but seeks additional information on new products in the marketplace before making a purchasing decision. A straight rebuy is when a company simply reorders a product that it has purchased before. A new purchase is when a company purchases a product for the first time, while an adapted rebuy involves modifying the specifications of an existing product. An aspirational purchase involves the desire to achieve a certain status or lifestyle through a purchase, rather than a company's procurement process.

When Ford Motor Company Is Familiar with a Product and Supplier