Before Gabriel bought a camera, he reviewed magazines, solicited opinions from friends and families, conducted online searches, and tested out different cameras in the store. This is an example of a(n) ________.
A) extensive information search
B) end-user investigation
C) minimal information search
D) low involvement purchase
E) internal information search

Question

Quizplus · Accepted Answer

Gabriel's behavior suggests that he engaged in an extensive information search before purchasing the camera, as he reviewed magazines, solicited multiple opinions, conducted online searches, and tested out different cameras in store. This indicates that he put in significant effort to gather information before making the purchase decision.

Before Gabriel Bought a Camera, He Reviewed Magazines, Solicited Opinions