Which of the following statements best defines cultural values?
A) Cultural values are a set of critical situational factors that affects individuals throughout the consumer choice process.
B) Cultural values are the needs, desires, and objectives of those involved in a purchase decision.
C) Cultural values are a set of unique personal qualities that produce distinctive responses across similar situations.
D) Cultural values are principles shared by a society that assert positive ideals.
E) Cultural values are a set of qualities that are formed at a relatively early age and are consistent and enduring.

Question

Quizplus · Accepted Answer

Cultural values are principles shared by a society that assert positive ideals. They form the basis of societal norms and behaviors, as well as expectations and beliefs about what is important and desirable. Cultural values are shaped by historical, social, economic, and political factors, and are transmitted from generation to generation through language, education, and socialization.

Which of the Following Statements Best Defines Cultural Values