Gatekeepers are important in the B2B buying process because ________.
A) they provide the organization with relevant expertise in particular purchase decisions
B) they engineer costly capital equipment purchases by employing a wide range of financial tools
C) they act as a buffer between the buying center members and consumers in the buying process
D) they limit the number of vendors in a given buying process
E) they act as initiators in certain scenarios of the purchase decision process

Question

Quizplus · Accepted Answer

Gatekeepers control the flow of information and often limit the number of vendors that can participate in a given buying process, ensuring that only relevant and potentially beneficial interactions take place.

Gatekeepers Are Important in the B2B Buying Process Because ________