Reordering products that are used on a consistent basis is called a(n) ________.
A) new purchase
B) transactional purchase
C) aspirational purchase
D) modified rebuy
E) straight rebuy

Question

Quizplus · Accepted Answer

Reordering products that are used on a consistent basis is a straight rebuy, where the buyer simply reorders the same products without any modifications or changes. It is not a new purchase as the buyer is already familiar with the product, nor is it an aspirational purchase where the buyer desires to purchase a product they do not currently use. It is not a modified rebuy as the buyer is not making any changes or modifications to the product or suppliers.

Reordering Products That Are Used on a Consistent Basis Is