Question 1

Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?
A)Social A Media Conversation
B)Social Media Marketing
C)Social Media Influence
D)Social Media Conversions

Accepted Answer

Judy's action of posting a picture of her new shoes and influencing her followers to make a purchase based on her recommendation is an example of Social Media Influence. This is because her followers were persuaded to buy the same shoes after seeing her post, showcasing the power of influence she has over her audience's purchasing decisions.

Question 2

Three variables are necessary when tracking your social media performance on Google Analytics:
A)Campaign variable
B)Medium variable
C)Source variable
D)All of the above

Accepted Answer

All three variables, Campaign, Medium, and Source, are essential for tracking social media performance on Google Analytics. They help in identifying the origin of traffic and the effectiveness of marketing efforts.

Question 3

One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?
A)On Click tracking
B)Click tracking
C)Event tracking
D)Audience tracking

Accepted Answer

B

Question 4

You can only track social conversions on Google Analytics, if the conversion is tracked through
A)Event tracking
B)Campaign tracking
C)Referral tracking
D)A,B,C

Accepted Answer

Google Analytics allows for the tracking of social conversions through various methods, including event tracking (to monitor specific actions taken by users), campaign tracking (to analyze the effectiveness of marketing campaigns), and referral tracking (to see how users are directed to your site from social media or other sources). All these methods can be utilized to track social conversions, making option D correct.

Question 5

Can you track with Analytics things such as share of voice, influence, or popularity?

Accepted Answer

The answer of Can you track with Analytics things such...

Question 6

Meltwater buzz or Sprout Social is an example of ?
A)Social Media Network
B)Social Media Tool
C)Social Media Monitoring Service
D)None of the above

Accepted Answer

The answer of Meltwater buzz or Sprout Social is an...

Question 7

Social Interactions on Google Analytics cannot be tracked automatically except ?.
A)Facebook
B)Twitter
C)LinkedIn
D)Google+

Accepted Answer

Google+ interactions could be tracked automatically in Google Analytics due to its direct integration with Google's products. However, Google+ has been shut down for personal and brand use as of April 2019.

Question 8

In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through
A)Data collection
B)Page tagging
C)Campaign tracking
D)All of the above

Accepted Answer

The answer of In Doug's analogy of Hear, See, and...

Question 9

The name of LinkedIn analytics service is
A)page analytics
B)insights
C)ad analytics
D)Google analytics

Accepted Answer

The answer of The name of LinkedIn analytics service is
A)page...

Question 10

The name of Facebook analytics service is
A)page analytics
B)insights
C)ad analytics
D)Google analytics

Accepted Answer

Facebook's analytics service for pages and posts is called "Insights." It provides detailed information on engagement, reach, and other metrics.

Question 11

The name of Twitter analytics service is
A)page analytics
B)insights
C)ad analytics
D)analytics

Accepted Answer

The answer of The name of Twitter analytics service is
A)page...

Question 12

What feature does LinkedIn offer for pay accounts?
A)Ability to post pictures
B)Increased abilities to connect directly and send messages to people
C)Ability to post in Groups and create a Group
D)Ability to block users

Accepted Answer

LinkedIn's paid accounts offer enhanced networking capabilities, including the ability to send InMail messages to people outside of one's immediate network, thus increasing the ability to connect directly with more individuals.

Question 13

Which of the following would be leveraging both social network and traditional marketing?
A)Handing out point advertisements with a coupon for a store
B)print advertisement in a magazine which dives people to a website where there is a free trial offer
C)Posting an advertisement on a message board
D)Hosting a video ad on YouTube not otherwise seen elsewhere

Accepted Answer

Option B involves a print advertisement, which is a form of traditional marketing, and drives people to a website for a free trial, leveraging digital/social network marketing by encouraging online engagement.

Question 14

Why is it important to post to a blog regularly?
A)It reduces the cost per blog post
B)Keep readers engaged and also gives search engines content to index
C)It gives the social media marketing specialist something to do
D)It allows more chances for the company to put down the competition

Accepted Answer

Regular posting keeps readers engaged by providing them with fresh content to consume and encourages them to return to the blog. Additionally, frequent updates give search engines new content to index, which can improve the blog's visibility and search engine ranking.

Question 15

How can a company use the same material for both traditional and social network marketing?
A)Posting a luring comment on Twitter A to the company site
B)Selling ad space on the company website
C)Utilizing a television ad campaign online as well on their site and sites such as YouTube.
D)Creating a magazine print ad with the company website Overall

Accepted Answer

Utilizing a television ad campaign online and on platforms like YouTube allows the company to repurpose the same material for both traditional (TV) and social network marketing (online platforms).

Question 16

How is site traffic useful in evaluating marketing?
A)Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
B)There is no correlation site traffic and marketing
C)Ads can send receivers to a specific landing page, which can be tracked
D)Product sales from the company website can be attributed directly to the marketing campaign

Accepted Answer

The answer of How is site traffic useful in evaluating...

Question 17

Who Social networks are organized primarily __________
A)brands
B)people
C)discussions
D)interests

Accepted Answer

Social networks are primarily organized around people, as they are platforms for individuals to connect, share, and communicate with each other.

Question 18

Social networks have an information sharing capacity. As such, a great distribution channel for?
A)customer feedback
B)viral content
C)exclusive coupons
D)marketing messages

Accepted Answer

The answer of Social networks have an information sharing capacity....

Question 19

___________ social network is considered the most popular for business to business marketing?
A)Facebook
B)Orkut
C)Ryze
D)LinkedIn

Accepted Answer

LinkedIn is specifically designed for professional networking and business purposes, making it the most popular platform for business-to-business (B2B) marketing.

Question 20

Advantage a non-profit has when opening private social network…..
A)the start-up cost of a private social network
B)spend more time using social networks.
C)it has an immediate user base of people interested in the cause.
D)supporters have a higher tolerance for messages.

Accepted Answer

Non-profits often have a dedicated base of supporters who are already interested in their cause, providing an immediate user base for a new private social network.

Quiz 1: Understanding Social Media Performance Tracking and Analytics

Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?

Three variables are necessary when tracking your social media performance on Google Analytics:

One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?

You can only track social conversions on Google Analytics, if the conversion is tracked through

Can you track with Analytics things such as share of voice, influence, or popularity?

Meltwater buzz or Sprout Social is an example of ?

Social Interactions on Google Analytics cannot be tracked automatically except ?.

In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through

The name of LinkedIn analytics service is

The name of Facebook analytics service is

The name of Twitter analytics service is

What feature does LinkedIn offer for pay accounts?

Which of the following would be leveraging both social network and traditional marketing?

Why is it important to post to a blog regularly?

How can a company use the same material for both traditional and social network marketing?

How is site traffic useful in evaluating marketing?

Who Social networks are organized primarily __________

Social networks have an information sharing capacity. As such, a great distribution channel for?

___________ social network is considered the most popular for business to business marketing?

Advantage a non-profit has when opening private social network…..