Question 1

___________methods of social network marketing should a company always use.
A)Blogging the only
B)Twitter, Blogs, Facebook
C)YouTube
D)Depends on the company and its product

Accepted Answer

B

Question 2

___________is the team updates by Twitter users.
A)Tweets
B)Tweats
C)Twinks
D)Posts

Accepted Answer

Tweets are the updates posted by Twitter users.

Question 3

What is meant by Brand Management?
A)Managing A the marketing staff
B)Management of the marketing budget
C)The company executive management
D)Creating a consistent image for the company

Accepted Answer

Brand management refers to the process of creating and maintaining a consistent image and value for a company or product in the consumer's mind, which is achieved through marketing, design, and communication strategies.

Question 4

Why is it important to post to a blog?
A)It reduces the cost per blog post B
B)Keep readers engaged
C)the social media marketing specialist
D)It allows more chances

Accepted Answer

Keep readers engaged

Question 5

What is a "log"?
A)Video Log
B)Video blog
C)Log of blog activity
D)New technology to aid in bloggin

Accepted Answer

A "log" in this context refers to a video blog, where individuals post videos discussing various topics or documenting their lives.

Question 6

How can a company ensure that the proper audience finds their YouTube videos?
A)Post links on the company blog
B)no method to effectively direct people to company videos
C)Use of keywords
D)Sending out mail advertisements

Accepted Answer

Using keywords helps optimize the video for search engines, making it more likely that the intended audience will find the video when searching for related content.

Question 7

In a company that should own the social marketing plan?
A)Head of Marketing
B)CFO
C)President
D)Operational staff

Accepted Answer

The Head of Marketing is typically responsible for the social marketing plan as it falls under the marketing department's purview, focusing on promoting the company and its products or services.

Question 8

What is meant by "micro-blogging"?
A)Blogging daily
B)Blogs that are posted by companies
C)Blogs with limited individual posts
D)Blogging from mobile devices

Accepted Answer

Micro-blogging refers to blogs where the content of individual posts is limited in size or length, allowing for quick and frequent updates.

Question 9

What is meant by A/B testing in marketing?
A)Testing of 2 different products
B)Testing 2 versions of an advertisement to best response
C)Testing of medical products before legally allowing
D)Testing via 2 medium s,t.v, radio

Accepted Answer

A/B testing in marketing refers to the process of comparing two versions of an advertisement, webpage, or other marketing assets to determine which one performs better in terms of engaging the audience or achieving a specified marketing goal.

Question 10

What is "social media optimization"?
A)easily creates publicity via social networks
B)Writing clear content
C)Creating short content which is easily indexed
D)Create content for social networks hiring people

Accepted Answer

Social media optimization involves strategies to increase awareness of a product, brand, or event by using a number of social media outlets and communities to generate viral publicity.

Question 11

What place does Pricing have in marketing?
A)Higher prices guarantee higher A revenue stream
B)The company should actively market
C)Tested to see what elicits the best consumer response
D)Marketing based on the pricing level

Accepted Answer

Pricing strategies often involve testing different price points to see what generates the best response from consumers, balancing profitability with attractiveness to the target market.

Question 12

How the company uses the same mate_ial for both traditional and social network marketing?
A)Posting a luring comment on Twitter
B)Selling ad space on the company website
C)Utilizing a television ad campaign online
D)Creating a magazine print ad

Accepted Answer

Utilizing a television ad campaign online involves repurposing the same material for both traditional (TV) and social network (online) marketing.

Question 13

How often should a marketing plan be revisited?
A)Never, once written it is complete
B)order to revisit the plan of action
C)At company board meeting
D)financial review of the company each month

Accepted Answer

A marketing plan should be revisited at least once a month to ensure that it is still aligned with the company's goals and objectives.

Question 14

_________ would be leveraging both social network and traditional marketing?
A)print advertisements with a coupon for a store
B)drives people to a website where there is a free trial offer
C)Posting an advertisement on a message board
D)Hosting a video ad on YouTube

Accepted Answer

Driving people to a website where there is a free trial offer leverages traditional marketing to attract attention and social network marketing to engage users online.

Question 15

social network marketing plan differ from a traditional marketing plan
A)The brand image completely different for social marketing
B)social marketing is different for The staff requirements and skillsets.
C)the social marketing plan is required for traditional marketing
D)method of delivery, a marketing plan, either way, will be similar

Accepted Answer

Social network marketing often requires staff with different skillsets compared to traditional marketing, such as expertise in digital communication, content creation, and social media analytics. Traditional marketing might focus more on print, TV, or radio advertising, requiring different skills.

Question 16

___________ is valuable in increasing a page rank?
A)Paying for placemen
B)Static content C
C)highly ranked pages
D)No contact information

Accepted Answer

Highly ranked pages linking to a website can significantly increase its page rank because search engines view these links as endorsements of the website's content, improving its authority and relevance.

Quiz 2: Marketing and Analytics for Businesses

___________methods of social network marketing should a company always use.

___________is the team updates by Twitter users.

What is meant by Brand Management?

Why is it important to post to a blog?

What is a "log"?

How can a company ensure that the proper audience finds their YouTube videos?

In a company that should own the social marketing plan?

What is meant by "micro-blogging"?

What is meant by A/B testing in marketing?

What is "social media optimization"?

What place does Pricing have in marketing?

How the company uses the same mate_ial for both traditional and social network marketing?

How often should a marketing plan be revisited?

_________ would be leveraging both social network and traditional marketing?

social network marketing plan differ from a traditional marketing plan

___________ is valuable in increasing a page rank?