Informing and educating the target audience about the product's benefits and features is part of the communication strategy in the ________ phase of the product life cycle.
A) introduction
B) growth
C) maturity
D) decline
E) regression

Question

Quizplus · Accepted Answer

In the introduction phase, the product is being launched in the market and the main focus of the communication strategy is to create awareness and educate the target audience about the benefits and features of the product. This is usually done through advertising, public relations, and other promotional activities.

Informing and Educating the Target Audience About the Product's Benefits