During the decline phase of the product life cycle, ________.
A) promotion is focused on product awareness
B) companies boost customer service efforts to keep up with product
C) channel members cease to support the product
D) the product reaches its maximum distribution
E) promotion emphasizes brand advertising and comparative ads

Question

Quizplus · Accepted Answer

During the decline phase, sales of the product decrease, causing channel members to lose interest and cease their support. Companies may also reduce promotional efforts and focus on phasing out the product rather than promoting it. Boosting customer service efforts or emphasizing brand and comparative advertising would not make sense during this phase. Product awareness promotion is typically done during the introduction phase, and maximum distribution is usually reached during the growth phase.

During the Decline Phase of the Product Life Cycle, ________