José has been to Farm Fresh Ice Cream Shops several times. Being a loyal customer, he has developed certain emotional and psychological connections with the brand. For instance, he links the brand with higher levels of customer service. Which dimension of brand equity does this example illustrate?
A) brand assets
B) brand association
C) brand awareness
D) brand strategy
E) perceived quality

Question

Quizplus · Accepted Answer

This example illustrates brand associations, as José has developed emotional and psychological connections with the brand, such as linking it with higher levels of customer service.

José Has Been to Farm Fresh Ice Cream Shops Several