KFC is very protective of its "Seven Herbs and Spices" recipe, which, in the view of the company, gives it a significant competitive advantage over other restaurants, and will use any legal resource available to protect its patented formula. Which dimension of brand equity does this example illustrate?
A) brand assets
B) brand association
C) brand awareness
D) brand loyalty
E) perceived quality

Question

Quizplus · Accepted Answer

KFC's "Seven Herbs and Spices" recipe is a valuable brand asset that gives the company a competitive advantage over other restaurants. KFC is protective of this recipe and uses legal resources to protect it, emphasizing the importance of this brand asset to the company's success.

KFC Is Very Protective of Its "Seven Herbs and Spices