When a company encases its product in a blister pack to protect the item, it is using the packaging to communicate its benefits.

Name: When a company encases its product in a blister pack to protect the item, it is using the packaging to communicate its benefits.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

Blister packaging primarily serves to protect the product and ensure its integrity, rather than to communicate its benefits. Benefits are usually communicated through labeling, branding, and other marketing materials on or with the packaging.

When a Company Encases Its Product in a Blister Pack