Paedro's Pasta has developed a strong brand name in the dry pasta marketplace based on its texture and taste. Through its strong brand, Paedro's Pasta was able to introduce a successful line of sauces under the same brand name. Which of the following dimensions of brand equity does this example illustrate?
A) perceived quality
B) brand strategy
C) brand connections
D) perceived bonuses
E) brand loyalty

Question

Quizplus · Accepted Answer

The example illustrates "perceived quality" as the strong brand name based on texture and taste allowed Paedro's Pasta to successfully introduce a new product line, indicating that consumers associate the brand with high quality.

Paedro's Pasta Has Developed a Strong Brand Name in the Dry