Because of its reputation for excellent flavor and increasing energy, DBM Beverages is able to charge a price premium for its products. Which of the following dimensions of brand equity does this example illustrate?
A) perceived quality
B) brand strategy
C) brand connections
D) perceived bonuses
E) brand loyalty

Question

Quizplus · Accepted Answer

This example illustrates the dimension of perceived quality because customers are willing to pay a higher price for DBM Beverages due to their perception of excellent flavor and increasing energy.

Because of Its Reputation for Excellent Flavor and Increasing Energy