Z brand is the market leader in small appliances. Its brand is also the strongest in the category and customers identify with the brand. Because of the strength of its brand, other competitors are finding it difficult to successfully enter the marketplace. Which of the following benefits of brand equity for brand sponsors does this exemplify?

Question

Quizplus · Accepted Answer

The scenario describes how customers identify with the brand, which indicates strong brand connections, making it difficult for competitors to enter the market.

Z Brand Is the Market Leader in Small Appliances