Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of one another. This is an example of ________ branding.

Question

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Stand-alone branding refers to when each brand operates independently of one another. Lever Brothers' personal care division has nine brands that operate independently of one another, indicating that the company uses stand-alone branding.

Lever Brothers, a Worldwide Leader in Consumer Products, Follows a Brand