The marketing manager for DRNK Spirits decided that all of the products his company produced would carry the same brand name of Nightlife. As a result, there is Nightlife Ale, Nightlife Lager, Nightlife Vodka, Nightlife Tequila, and Nightlife Whiskey. This is an example of ________ branding.

Question

Quizplus · Accepted Answer

This is an example of family branding, where all products carry the same brand name.

The Marketing Manager for DRNK Spirits Decided That All of the Products