Courtney always prefers Coca-Cola products. She does not consider other beverages, even when they are cheaper than Coca-Cola. Which of the following benefits of brand equity for customers does this exemplify?

Question

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This exemplifies brand loyalty, which is when a customer consistently purchases the same brand over others regardless of price or convenience. Courtney's preference for Coca-Cola products shows her loyalty to the brand.

Courtney Always Prefers Coca-Cola Products