Creating a perception about price merely from the image the numbers provide the customer demonstrates ________ pricing.
A) psychological
B) stability
C) variable
D) everyday low
E) high/low

Question

Quizplus · Accepted Answer

Psychological pricing involves using pricing tactics to influence consumer perception and behavior. By presenting prices in a certain way, such as using odd numbers or presenting prices as a discount or sale, businesses can create a perception about the value or affordability of their products. Therefore, creating a perception about price merely from the image the numbers provide the customer demonstrates psychological pricing.

Creating a Perception About Price Merely from the Image the Numbers