Priceline.com is a firm that serves as a clearinghouse for extra capacity from airlines, hotels, and cruise lines. It is an example of a firm that uses a(n) ________ strategy.
A) cost-plus pricing
B) price war
C) reverse auction
D) average-cost pricing
E) target return pricing

Question

Quizplus · Accepted Answer

Priceline.com uses a reverse auction strategy, where customers bid for the price they are willing to pay and the firm matches them with available inventory from airlines, hotels, and cruise lines.

Pricelinecom Is a Firm That Serves as a Clearinghouse for Extra