A marketing manager wants to efficiently reach large numbers of customers in a creative way and she is not concerned about the production costs of the medium. Based on the manager's consideration, ________ will be the most appropriate promotional form.

Question

Quizplus · Accepted Answer

Advertising is the most suitable and efficient way to reach a large number of customers in a creative way as the production costs are not a constraint. It allows the marketing manager to showcase the product or service to a large audience through various mediums such as TV, print, online, and radio. Advertising can also be tailored to the target audience, ensuring the message is reaching potential and existing customers effectively. Sales promotion, personal selling, direct marketing, and interactive marketing can also be effective, but they may not reach as many customers as efficiently as advertising. Public relations is also effective but may not always guarantee a large audience.

A Marketing Manager Wants to Efficiently Reach Large Numbers of Customers