________ media refers to a customer or commercial entity choosing to act as a marketing communication channel for the organization at no cost.

Question

Quizplus · Accepted Answer

Earned media refers to when customers or commercial entities spontaneously act as a marketing communication channel for an organization without any cost to the organization. This can be through social media, word of mouth, or free publicity from media outlets. Owned media refers to channels that the organization owns and controls, such as its website, blog, or social media accounts. Paid media refers to advertising and other promotional efforts that require payment by the organization. While social media can be a component of earned media, it is not the only type of earned media. Therefore, the best choice is B) Earned.

________ Media Refers to a Customer or Commercial Entity Choosing