A marketing manager wants to stimulate purchase directly through an incentive to buy, but wants something that will work alongside other forms of promotion. Based on the manager's consideration, ________ will be the most appropriate promotional form.

Question

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Sales promotion is a type of promotion that offers incentives or rewards to encourage the purchase or sale of a product. It can work alongside other forms of promotion such as advertising and personal selling to stimulate immediate purchase behavior. This makes it the most appropriate choice for the marketing manager's goal of directly stimulating purchase through an incentive to buy.

A Marketing Manager Wants to Stimulate Purchase Directly Through an Incentive