________ measures the average number of times a person in a target market is exposed to the message.
A) Reach
B) Frequency
C) Relevancy
D) Impact
E) Noise

Question

Quizplus · Accepted Answer

Frequency measures how often the target market is exposed to the message on average, while reach measures the size of the audience that is exposed to the message at least once. Relevancy is the degree to which the message is relevant to the target audience, impact measures the effectiveness of the message in achieving its intended goals, and noise refers to any interference or distractions that may affect the communication process.

________ Measures the Average Number of Times a Person in a Target