Which advertising media offers the advantage of high audience selectivity?
A) online and social media
B) radio
C) direct mail
D) newspaper
E) television

Question

Quizplus · Accepted Answer

Direct mail allows for high audience selectivity because it allows advertisers to target specific households or individuals based on demographics, geography, or other factors. This allows for a more personalized and targeted approach to advertising, which can result in higher response rates and ROI. While online and social media also offer some degree of selectivity, they may not be as effective at reaching specific individuals or households as direct mail. Radio, newspaper, and television generally have broader audiences and may not allow for as much selectivity.

Which Advertising Media Offers the Advantage of High Audience Selectivity