Chen wants to opt for an advertising medium that is flexible and can create the feel of one-to-one marketing. Which of the following advertising media is she likely to choose?
A) direct mail
B) newspapers
C) outdoor
D) magazines
E) radio

Question

Quizplus · Accepted Answer

Direct mail is a personalized advertising medium that can create the feel of one-to-one marketing. It allows marketers to tailor messages to specific individuals or groups, and can be flexible in terms of format and design. Additionally, direct mail can be targeted to specific demographics or geographic areas, making it a highly effective medium for reaching specific audiences. Newspapers, outdoor, magazines, and radio may not offer the same level of flexibility and personalization as direct mail.

Chen Wants to Opt for an Advertising Medium That Is