Apple products appeared in many films in 2016 and 2017. This demonstrates how Apple is using ________ as a sales promotion approach.
A) product placements
B) premiums
C) loyalty programs
D) point-of-purchase materials
E) multiple-purchase offers

Question

Apple products appeared in many films in 2016 and 2017. This demonstrates how Apple is using ________ as a sales promotion approach.
A) product placements
B) premiums
C) loyalty programs
D) point-of-purchase materials
E) multiple-purchase offers

Quizplus · Accepted Answer

The fact that Apple products appeared in many films indicates that Apple is using product placement, which is a sales promotion technique that involves featuring a product prominently in a movie or TV show to increase its visibility and appeal to consumers.

Apple Products Appeared in Many Films in 2016 and 2017