Which customer sales promotion refers to an instant price reduction at the point of sale, available in print media, online, or in-store, that encourages customers to "buy now?"
A) loyalty program
B) rebate
C) contest or sweepstake
D) premium
E) coupon

Question

Quizplus · Accepted Answer

The customer sales promotion referred to in the question is a coupon, which offers an instant price reduction to encourage customers to make a purchase. Loyalty programs, rebates, contests or sweepstakes, and premiums may also be effective sales promotions, but they do not necessarily involve an immediate discount at the point of sale.

Which Customer Sales Promotion Refers to an Instant Price Reduction