Centrum Vitamin's offer to buy a bottle of 100 and get an extra mini-bottle of 20 free is an example of using ________ a sales promotion approach.
A) product placements
B) premiums
C) loyalty programs
D) point-of-purchase materials
E) multiple-purchase offers

Question

Quizplus · Accepted Answer

Multiple-purchase offers involve offering a discount or incentive for purchasing multiple units of a product. In this case, Centrum Vitamins is offering an extra mini-bottle of 20 vitamins for free when a customer purchases a bottle of 100, which is an example of a multiple-purchase offer.

Centrum Vitamin's Offer to Buy a Bottle of 100 and Get