When General Hospital was informed that a pile up on Highway 101 resulted in multiple injuries, the staff was informed to expect new patients arriving by ambulance and they followed standard procedure to prepare. This demonstrates ________.
A) direct marketing
B) advertising
C) interactive marketing
D) public relations
E) crisis management

Question

Quizplus · Accepted Answer

The situation described, involving the preparation and response to an unexpected and potentially chaotic event, is an example of crisis management. The other options listed (direct marketing, advertising, interactive marketing, and public relations) do not accurately describe the situation.

When General Hospital Was Informed That a Pile Up on Highway