Which of the following is a distinct advantage of personal selling over the other marketing communication methods?
A) ability to tailor the message
B) highly flexible
C) strategic relationship between company and customer
D) less time-consuming
E) highly cost effective

Question

Quizplus · Accepted Answer

Personal selling allows for the message to be tailored to the individual customer, which is not possible with other marketing communication methods such as advertising or public relations. This personalized approach can result in a more effective sales pitch and greater customer satisfaction.

Which of the Following Is a Distinct Advantage of Personal