Communications
-When developing a marketing communications plan, it is important to include the following implementation decisions except

Question

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When developing a marketing communications plan, it is important to include the following implementation decisions except influencing consumer behavior. An integrated marketing communications plan contains a well-designed marketing mix for the particular goods or services. The plan will include messages designed to target a specific population and also the media (e.g., television advertisements or events)through which the messages are promoted. Influencing consumer behavior is a product of a successful marketing communications plan.

Communications -When Developing a Marketing Communications Plan, It Is Important to to Include