Communications
-"Out of sight, out of mind" occurs with customers if a company does not maintain brand marketplace presence. To avoid this, a marketing communications plan should emphasize

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"Out of sight, out of mind" occurs with customers if a company does not maintain brand marketplace presence. To avoid this, a marketing communications plan should emphasize momentum. Marketplace presence is important in making certain that costumers and potential customers are continually aware of a brand. Some marketing communications plans result in campaigns that begin and stop or insufficiently promote a brand. The effectiveness of a plan relies on the continuity of the various messages (e.g., print, online, events), which should constantly remind customers of the brand.

Communications -"Out of Sight, Out of Mind" Occurs with Customers If