Communications
-To gauge the effectiveness of a marketing communications plan, an evaluation is recommended to examine the following factors except

Question

Quizplus · Accepted Answer

To gauge the effectiveness of a marketing communications plan, an evaluation is recommended to examine the following factors except absolute advantage. An evaluation of a marketing communications plan is essential for calculating its effectiveness. A number of factors are examined in this evaluation, including consumer attitude toward the brand and buying intentions. These are usually gauged through surveys and questionnaires. Another important factor is message comprehension. A difficult message is difficult to communicate to the customers. Finally, brand awareness is a reflection of a communications plan, as it indicates that customers have committed the brand to memory through advertising messages.

Communications -To Gauge the Effectiveness of a Marketing Communications Plan, an an Evaluation