Communications
-The function of marketing communications is exemplified by the following four fundamental decisions:

Question

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The function of marketing communications is exemplified by the following four fundamental decisions: targeting, positioning, objective creation, and budgeting. Targeting is central to making certain that the marketing message is tailored to the customers' needs and wants. Positioning is the creation of a brand image or identity that the customer recognizes and remembers. Finally, setting an objective for the marketing communications process and remaining within budget are important parts of the decisions to be made.

Communications -The Function of Marketing Communications Is Exemplified by the Following