E-Commerce
-Using a "handoff" strategy to drive and enhance customer responses to a brand means that marketers must
A) Target only Internet-savvy consumers for Web media campaigns
B) Emphasize traditional advertising, especially in rural areas
C) Pair traditional advertising efforts with Web media campaigns
D) Handoff advertising reins to social media marketing
E) Develop a mix of print and television media campaigns
Correct Answer:
Verified
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