E-Commerce
-Multi-brand companies face a number of challenges in their online presence, as they must decide whether each brand stands alone or is linked by the common company brand. A branded house's challenges include the following except------ .

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Multi-brand companies face a number of challenges in their online presence, as they must decide whether each brand stands alone or is linked by the common company brand. A branded house's challenges include the following except traffic directed to a single website. A branded house treats all of a company's products as an integrated brand with the individual products not given a distinct one. The challenges facing a branded house's use of e-commerce include potential web navigation problems and a difficulty in distinguishing individual brands. Furthermore, it is difficult to measure individual brand advertising effectiveness. Finally, content choice makes it complicated for customers, as all products are under a single brand.

E-Commerce -Multi-Brand Companies Face a Number of Challenges in Their Online