E-Commerce -Ralph Lauren's Home Collection Website Has Experienced Decreasing Traffic and and Sales

E-Commerce
-Ralph Lauren's Home Collection website has experienced decreasing traffic and sales conversions over the past two years. Marketers have conducted an assessment for an online marketing campaign and have noted that consumers follow these sequential steps to buy home collection items:

A) Solid brand awareness; Points-of-parity; Positive and accessible reactions; Strong, active loyalty
B) Points-of-parity; Solid brand awareness; Positive and accessible reactions; Strong, active loyalty
C) Positive and accessible reactions; Strong, active loyalty; Solid brand awareness; Points-of-parity
D) Points-of-parity; Positive and accessible reactions; Strong, active loyalty; Solid brand awareness
E) Strong, active loyalty; Points-of-parity; Solid brand awareness; Positive and accessible reactions;