________ segmentation consists of categorizing consumers according to statistical characteristics of a population, such as gender, age, income, and so on.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market into segments based on variables such as age, gender, income, occupation, education, and family size. These are statistical characteristics of a population, making demographic segmentation the correct answer.

________ Segmentation Consists of Categorizing Consumers According to Statistical Characteristics