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An Upscale Jewelry Store Was Considering Moving into a Transitional

Question 12

Multiple Choice

An upscale jewelry store was considering moving into a transitional neighborhood with millennials in new housing mixed with older homes and lower incomes. Which customer attribute is most likely to be an issue?


A) Customers have access to the product.
B) Customers have decision-making power to buy the product.
C) Customers have money to afford the product.
D) Customers are not already served by competitors.
E) Customers have a particular need that the firm can serve.

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