Luz Maria and Mohammed have different ideas about what color to paint the house. Luz Maria wants a bright blue like her childhood bedroom in Mexico, and Mohammed wants a steel gray like his mosque's prayer room. Which element of consumer buying behavior is most likely influencing their decisions?
A) culture and subculture
B) social class
C) reference groups
D) personal image
E) situational matters
Correct Answer:
Verified
Q2: Which group represents a product line?
A) Crest
Q3: Which group represents a product mix?
A) Crest's
Q4: Once Ned and Brad realized they had
Q5: After researching their options, Ned and Brad
Q6: Ned and Brad had their new windows
Q8: Which element of consumer buying behavior includes
Q9: Which element of consumer buying behavior includes
Q10: When Parul got home from work, her
Q11: Before The Cookie Cutter decided where to
Q12: An upscale jewelry store was considering moving
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents