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Once Ned and Brad Realized They Had a Problem with Their

Question 4

Multiple Choice

Once Ned and Brad realized they had a problem with their leaky windows, they asked friends and looked on the Internet to see what options they had to solve the problem. This represents which step of the consumer buying process?


A) problem recognition
B) information search
C) evaluating alternatives
D) purchase decision
E) postpurchase evaluation

Correct Answer:

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